Social media has made it simple for us to share photos with our friends, family, and, if we do it for business, customers. While sometimes it’s as easy as taking a candid shot using our smartphones, other times it can become frustrating when photos are cut off or blurry. This can be especially annoying for those who’ve spent time creating a graphic that didn’t work out. 

First off, how does social media help businesses?

Think of a business page on social media as the website’s marketing assistant. It has it’s own purpose of getting in front of the business’s potential customers where they hang out (Facebook, Twitter, Instagram etc.). There it grabs their attention, tells them a bit about the business and what it offers, and directs them to the business’s website where they find more in depth information / content.

Having a business page on social media doesn’t replace having a website, but it helps direct potential customers to the website and the business’s content.

A bit more about business content

It’s important to note that before making the decision to purchase, an individual consumes 11.4 pieces of content on average to help them choose between products or services available to them. Some examples of content are reviews, blog posts, social media updates, website content etc. That number goes up to 13 pieces of content  if the potential customer is another business.

Not only are potential customers comparing price and quality of a product or service, they’re looking to compare the benefits of one over the other. They also want to be informed about the business they are choosing, and tend to shy away from content that seems too “salesy”.

Therefore, we want our potential customers to see our best content.

Find the image sizing

When it comes to social media, images make a big difference. Tweets that have images receive 150% more retweets than those that don’t. Facebook posts receive 2.3x more engagement if they have an image versus when they don’t. However, if those images are low quality – people are simply going to keep scrolling.

A common issue with photos or graphics not turning out the way we’d like them to is that they aren’t sized correctly. With so many resources out there it can be difficult to find the proper sizes from one platform to another so we’ve put the sizing for the more popular platforms here in one post. 

Facebook

Facebook has the most options for photo sizes within updates / posts which might be good news for some, and more complicated for others. If we want to keep it simple, we can simply post our photo or graphic as a square – 1200 x 1200 pixels is ideal, but 1080 x 1080 also works (and can double as an instagram post). If we want variety there are landscape and portrait recommendations included as well.

Photo within update / post:

Square 

1200 x 1200px 

Portrait

1200 x 1800px – 2:3 aspect ratio

1200 x 1500px – 4:5 aspect ratio

Landscape

1800 x 1200px – 3:2 aspect ratio

1200 x 675px – 16:9 aspect ratio

Story

1080 x 1920px – this will fill a phone screen in portrait mode (vertically)

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Shared:

Shared image

1200 x 630px

Shared link

1200 x 628px

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Page images:

Highlighted image

1200 x 717px

Event image

1920 x 1080px

Our story

1920 x 1080 – with graphic / important info in centre as this gets cropped down for mobile / preview

Services images

1200 x 1200px

Twitter

Twitter and the other social platforms have kept things simple for us! Below are the image sizes for Twitter.

Shared link

1200 x 630px

Images in updates / posts

One – 1200 x 675px

If sharing two they will show up 700 x 800px

Three, the one on the left will be 700 x 800px and the right 1200 x 686px

Four (the most you can post) 1200 x 600px

Instagram

Instagram is a great platform for sharing photographs. While graphics can be shared here they simply don’t show up as well as the other platforms. Photos on Instagram are compressed. Text or graphic heavy images often upload looking blurred / blemished. That being said, its a great place for beautiful product shots / shots of the office and team.

Photo

1080 x 1080px – square

You can also post a portrait – 4:5 aspect ratio – 1080 x 1350px

Instagram stories are the same 1080 x 1920px as Facebook

LinkedIn

Shared image or link

1200 x 627px

You can do 1200 x 1200px when sharing and image, but it gets cropped to 1200 x 627px on mobile anyhow

Tips:

  • If wanting to use the same image size across Facebook, Twitter, and LinkedIn, use the 1200 x 675px sizing which is the aspect ratio of 16:9. It works and looks good across all 3! Just make sure you change up the copy depending on your audience for each platform!
  • If wanting to use the same images across Facebook and Instagram, use the 1080 x 1080px size. Facebook Publishing Tools or the Instagram app allow you to select both, but will use the same copy for both.
  • If looking for a place to design images that are properly sized, canva.com is a drag and drop designer with templates that will help you design on your own. We are not affiliated with them, in fact, the site can be used for free, with a variety of free photos, fonts, and graphics as well as paid ones.
  • If wanting to learn about banner sizes, see our previous article.

Conclusion:

While having a social media page, or pages, for business doesn’t replace having a website, it’s a great place to get your message in front of potential customers and help them learn more. By sharing our best quality posts and content we are more likely to stand out in a crowded news feed. This means good quality photos and graphics are important!